Kanye West, never one to shy away from controversy, drama, or feuds, would like to re-brand. And no, not from his controversial persona—rather, from the name Kayne West. To which I say, "Um, what?" and also "um, why?"
Kayne, also knows as Yeezy and Pablo to some, would now like to be called YE and just YE, thank you very much. Yesterday Kanye (YE??) took to Twitter to announce his decision, saying, "the being formally [sic] known as Kanye West..I am YE."
kanyewest the being formally known as Kanye West I am YE
YE, FKA Kanye, also updated his Twitter and Instagram name to "ye" so it looks like he's pretty serious about the change. ¯\_(ツ)_/¯